PENGARUH PERSEPSI NEGARA ASAL TERHADAP NIAT BELI ULANG DIMEDIASI OLEH EKUITAS MEREK
A customer in determining the intention to repurchase is determined by various factors, such as the image of the home country and the equity of a brand.The purpose of this study was to determine the effect of the perception of the country of origin on repurchase intention mediated by brand equity.This research was conducted on Xiaomi brand smartpho